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Bad Bunny

Bad Bunny joins agency biz with Rimas Sports

Hall of Famer Ivan "Pudge" Rodriguez joins Rima Sports as ambassador

Acclaimed Puerto Rican rapper Bad Bunny, a devoted baseball fan, is entering the sports management business. Benito Antonio Martínez Ocasio, known as Bad Bunny, and his representatives launched Rimas Sports.

Noah Assad
Rimas Entertainment CEO Noah Assad branches into sports representation.

Bad Bunny formed the company with Rimas Entertainment executives Noah Assad and Jonathan Miranda. Hall of Famer Ivan “Pudge” Rodriguez will serve as an ambassador for the company.

Miranda will serve as the president of Rimas Sports. The company already counts one All-Star among its major league clients.

Expanding mission

“We are thrilled to break into a new industry with the launch of Rimas Sports,” said Assad, the Rimas Entertainment CEO. “In the music world we accomplished success by knowing how to develop talent, helping our clients reach their vision by catering to their unique needs. 

“This new venture is an expansion of that mission as we aim to bring greater representation to the Latin community in the world of sports.”

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Toronto Blue Jays infielder Santiago Espinal, an All-Star last year, has joined Rimas Sports. Rockies center fielder Yonathan Daza, Giants infielder Wilmer Flores, Livan Soto and Jordan Diaz have also joined the agency.

Rimas Sports also signed Flores’ younger brother Wilmer Flores Jr., who is ranked as the Tigers’ No. 3 prospect.

Diego Cartaya joins Rima Sports

Four of the company’s new clients are ranked among the Top 100 prospects in baseball, including Venezuelan catching prospect Diego Cartaya.

Ivan Rodriguez
Hall of Famer Ivan “Pudge” Rodriguez will serve as an ambassador for Rimas Sports.

Cartaya played in the 2022 Futures Game at Dodger Stadium right last July before Bad Bunny participated in the Celebrity Softball Game. Cartaya received the Dodgers’ Branch Rickey Minor League Player of the Year Award in 2022.

Rockies middle infielder Ezequiel Tovar, who is expected to contend for the NL Rookie of the Year Award, also joined Rimas Sports. Giants shortstop prospect Marco Luciano also joined the firm.

“Our move into the world of sports is driven by our passion for developing and nurturing talent,” Miranda said. “We know what it takes to lead a promising star to the top. Now, we are ready to offer the same best-in-class services and unique approach to clients in a new industry to help them achieve their goals.”

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