MLB enlists Lin-Manuel Miranda for latest campaign targeting Latinos

From In the Heights to Hamilton to Beisbol. the brilliant Lin-Manuel Miranda has now been enlisted by Major League Baseball to narrate its latest marketing campaign targeting and highlighting Latinos. 

Miranda, the actor and producer behind Broadway hit Hamilton, narrated the three new multi-media spots MLB released for its “El Béisbol Es Otra Cosa,” campaign. The campaign translates to “Baseball is Something Else.”

All-Stars Ronald Acuña Jr., Francisco Lindor and Fernando Tatis Jr are featured in the campaign. Acuña, the Braves’ former NL MVP and Rookie of the Year, is a five-time All-Star. He’s from Venezuela. Mets shortstop Francisco Lindor, a native of Puerto Rico, is a five-time All-Star. Tatis, a three-time All-Star with the San Diego Padres, is from the Dominican Republic.

The marketing campaign celebrates the heritage and journeys of the players. Puerto Rican artist Danny Cortés created detailed miniatures to highlight “the essence of a player’s beginnings — turning everyday moments into powerful, lasting symbols,” MLB said in a release. “Featuring the vibrant presence of Dominican-born influencer Jess Judith, Puerto Rico’s soulful voice and salsa icon Gilberto Santa Rosa and the artistry of Venezuelan musician Beto Montenegro, the spots blend rhythm, heritage and passion to honor the players and communities whose love for baseball transcends boundaries, including in their storylines.”

Lin-Manuel Miranda, a Tony award-winning songwriter, actor, director and producer, has Puerto Rican roots. He is one of the most accomplished Latino artists of his time. Miranda has won a GRAMMY, an Emmy and a Pulitzer Prize.

Latino flavor

The spots will run in the United States and throughout Latin America. Almost a third of the players in the majors are from Latin America. Opening Day MLB rosters in 2025 had 265 players born outside the U.S.

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The Dominican Republic led Latin America with 100 players on MLB Opening Day rosters this year. Cuba followed with 26. Puerto Rico had 16 players on Opening Day rosters, and Mexico had 11. 

Los Angeles Dodgers and Mexico legend Fernando Valenzuela, the 1981 NL Rookie of the Year and Cy Young Award winner who died last October, will be celebrated in a Mexico-specific ad next month. 

MLB’s tribute ad on Valenzuela – which will run in Cinemex multiplexes and streaming in Amazon Prime ads, ESPN México and Imagen, will highlight “his pioneering role in paving the way for current Mexico-born players.”

Mexican-born MLB players Alejandro Kirk, Andrés Muñoz, Isaac Paredes and Luis Urías will be featured in Valenzuela’s tribute ad. Mexican singer Melissa Robles will narrate that ad.