PRIMETIME Sports fills need with Liga MX Clasicos
Chivas-America set to pack Rose Bowl
Latinos comprise more than half of the population in Houston and Los Angeles, two of the four largest cities in the United States. Fans in those cities love their Dodgers and Astros. PRIMETIME Sports knows Houstonians and Angelenos also treasure Chivas, Club America, Rayados de Monterrey and Tigres.
Most of the Latinos in Houston are of Mexican descent. A great majority of those are from Monterrey, where the Clasico Regio between Rayados and Tigres is the biggest rivalry. The Regios will descend on the East End of Houston on Saturday night for a sellout match between Rayados and Tigres. The Clasico Regio is one of two major Liga MX Clasicos in the United States.
A day after Rayados and Tigres pack Houston’s Shell Stadium, Liga MX’s two biggest giants will sell out the famed Rose Bowl in Pasadena, Calif.. That’s the ultimate Clasico between Club America and Chivas de Guadalajara.
It’s a testament to Liga MX’s place atop the hearts of soccer fans in the U.S. that the two Clasicos will fill American stadiums for friendly matches during the FIFA window.
Most of the greatest soccer stars in the world are with their national teams during the FIFA window. Yet California-based PRIMETIME Sports & Entertainment is filling a need with the two Clasicos. Tickets for the Clasico Regio sold out in two days. The match at the Rose Bowl is also a sellout.
PRIMETIME Sports fills need
“Having two sold out Clasicos on the same weekend is very exciting for us at PRIMETIME Sports,” said PRIMETIME Sports & Entertainment partner Fernando Orvañanos. “And we are extremely proud to be working with these top Mexican clubs.
“We are constantly looking to deliver top quality soccer events and experiences to celebrate our Latino culture in an authentic way.”
Chivas and Club America are the two most popular soccer brands in North and South America. So it’s no surprise that the Clasico on Sunday at the Rose Bowl could draw the largest crowd ever to see a Liga MX match on U.S. soil. The game will air live on rival networks Univision and Telemundo.
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Los Tucanes de Tijuana, a popular Mexican Regional Latin Grammy winner, will perform the halftime show at the Rose Bowl. Having Los Tucanes on the halftime show is the equivalent of having the Red Hot Chili Peppers for a football game.
“The Clasico Nacional is the biggest rivalry in Liga MX, but the Clasico Regio is the Clasico with the most passion,” says Monterrey native Luis Humberto Miranda.
The diehard Rayados fan bought tickets for the Clasico Regio as soon as they went on sale. Miranda has lived in Houston for three years. He notes there’s even a popular joke in Monterrey when people introduce new friends.
Monterrey vibes in Houston
Whether that friend is from Dallas, Los Angeles or even from Mexico, people in Monterrey often jokingly say, “Let me introduce you to a friend from Houston.”
“Everybody in Monterrey has a friend in Houston,” Miranda says. “Monterrey is a big ingredient in the Hispanic population in the city of Houston. The stadium will be full for El Clasico Regio.
“Regardless of if they’re good or not, the Clasico is a special game. You either win or you win. The players on the field know they have to win, whether it’s a friendly or a championship game.”
The same can be said on a national level for the Clasico between Chivas and the Aguilas of America. That’s why major brands are partnering with PRIMETIME Sports for the Clasico.
McDonald’s will be the presenting sponsor for the Clasico at the Rose Bowl. AT&T, Amazon Music, Electrolit, AltaMed, Gran Centenario Tequila and Adriana’s Insurance are other major brands sponsoring the match.
PRIMETIME Sports will cap Hispanic Heritage Month by reminding the world that Liga MX remains the top soccer draw in America.
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